Saturday, June 28, 2014

8 COVER LETTER TIPS FOR GRADUATES WITH NO JOB EXPERIENCE

After attending college, most fresh grads go straight in seeking for a job instead of getting a new degree. But in a world where everyone else seems like in a race track chasing for their preferred career, it will be hard for someone who doesn’t have any experience to reach the finish line. However, if all companies refuse to hire those who are inexperienced, how will the new graduates qualify for a job? To answer that question, here are some tips on how to write cover letter for resume.

Tip #1. In writing your cover letter, make it as reader friendly as possible but with a sense of professionalism. A single page cover letter is good enough.

Tip #2. Irrelevant information must never be included. Make it specific yet concise. Include the position you are applying for, and specify how you obtained the information regarding the job opening. If they have no vacant position, state why you are interested working in the company.

Tip #3. Since you have no employment record yet, focus on your skills that may qualify you for working in the said company. Don’t mention any weaknesses. Accentuate only the positive side and don’t allow any loophole in your cover letter. Your goal should be to get an interview.

Tip #4. Avoid being too creative by using scented papers and customizing the fonts. Remember that you are writing for a job application. Instead, use a standard format for a business letter. Be as formal as possible and avoid using abbreviations.

Tip #5. In online application, on the other hand, the job title must be the subject of your electronic mail. But if you’re only applying for an available position, just put the word ‘resume’ together with your name. Writing an electronic cover letter is just the same as with a hard copy.

Tip #6. It is much better if you have researched for the job description for you to be guided on what to put on your letter.

Tip #7. The introduction of your cover letter must briefly describe how you got the information regarding the job or the company, including your career objective and how it is related to your application. The next paragraph must state your educational attainment, skills, and trainings in relevance to the job.

While in the final paragraph, your contact information must be stated such as email address or phone number. And don’t forget to mention that you are looking forward for an interview. Also thank the employer for spending time reading your application letter.

Tip #8. Avoid discussing your desired salary in the letter, unless you will be asked during the interview.

If you don’t have any employment history doesn’t mean you can no longer land on your desired position. By knowing how to write cover letter for resume, you will direct the employer’s attention to your skills and other qualifications rather than on your lack of practice.

Six Ideas For A More Productive Work Day

As the new year begins, a lot of you are probably evaluating 2013 to figure out what worked and what didn’t. For me (and most of my co-workers), the last year was a roller coaster: the startup I co-founded, Ministry of Supply, took off and our customer base more than quintupled. As I became more and more busy, I tried to experiment to find out how I could become more productive and keep up with the workload. I tried it all, from scheduling 15-minute meetings to not taking any meetings; from sleeping less to sleeping more.

In the end, I found that my well-being and happiness at the workplace are the things that are most correlated with productivity for me. Here’s how I keep healthy, happy and as productive as possible at work:

  1. Work out regularly. My best ideas come to me when I’m running along the Charles River, not when I’m looking at a blank Word document. Over the years, I’ve learned to embrace this: instead of forcing myself to stay in the office all day, I force myself to get up from my desk and run. I work out regularly during the day, right when I find myself fading. I’ve made sure that everyone at the office knows that it’s a ritual that makes me more productive and creative. We’re an active group at Ministry of Supply, so it’s not a hard sell!
  2. Take meetings outside the office. Given that I’m not the only one at the office who likes activity during my workday, I’ve made it a point to schedule some meetings in conjunction with exercise classes. My Customer Experience team goes to yoga together weekly. This enables us to leave the office, be active, and have off-the-cuff conversations on topics that likely wouldn’t have come up if we were meeting in a conference room.
  3. Mix it up. During the day, you can typically find me working from our kitchen, from the couches, from my desk, or holed up by myself in a conference room. Most people aren’t productive working from the same place all day, every day. Find out where works best for you. It may depend on the time of day or the task you’re doing.
  4. Bring your dog to work. I’m happiest when my dog, Cody, is by my side. When I first started bringing him to work, I was worried it would be too much of a distraction, but I’ve found it’s the opposite. He gives me a great excuse to get up from my computer and take a walk around the block or play tug-of-war. Even if you don’t have a dog, taking regular breaks from work to get some movement and play within the day does wonders for both your productivity and your outlook.
  5. Evaluate work output, not desk time. Everyone has different work styles, and it’s easy to forget that your style may not work for everyone.  At Ministry of Supply, we have people who are most productive working from a coffee shop or from their bed. By building a culture where people are evaluated on their work output — not on their time at their desk — we’ve been able to ensure that everyone works in a manner which is most productive for them.
  6. Set aside distraction-free blocks for creative work. I find that I do my best creative work when I set aside time specifically for that work and am free from email distractions. I typically set aside a meeting-free Tuesday, where I can fully concentrate on creative work. This enables me to fully immerse myself in the project and almost always results in a better output.

I’ve been extremely lucky. As a founder, I’ve been able to create an office space and a work culture at Ministry of Supply that is flexible, varied and dog-friendly. But no matter how constrained or liberal your office culture is, don’t be afraid to experiment and find changes to help make your 2014 the most productive year yet.

By: Kit Hickey [Co-Founder of Ministry of Supply]

How To Communicate Executive Presence

According to a new year-long study by the Centre for Talent Innovation, leadership potential is signalled through an employee's gravitas, communication skills and appearance. The following six communication skills were deemed the most important by director-level executives and above.

No. 1: Excellent Public Speaking

Great speaking skills were identified as the most important communication requirement. Leaders must be able to speak well with the press, in front of groups and one-on-one.

No. 2: Ability To Command A Room

Of the executives polled, 54% said this is a top requirement for men and 49% said the same for women. Commanding a room means getting people to listen when you speak--through great speaking skills, confidence and standing tall. Moreover, if you phrase and emphasize ideas well, it will get people's attention. 

No. 3: Assertiveness

Executives believe assertiveness is equally important for men and women to attain the top jobs. It means speaking up with confidence but without being confrontational.

No. 4: Emotional Intelligence

Emotional intelligence is one's ability to make others feel valued and understood. It requires good listening skills, empathy, eye contact and evoking a positive feeling in others.

No. 5: Sense Of Humor

The report found that the ability to show a sense of humor and excel at off-the-cuff and casual conversations is also incredibly important. This requires the ability to read an audience and also have a basic understanding of the latest news and pop culture headlines.

 

No. 6: Good Posture And Body Language

Nonverbal communication says a lot. Body language portraying strength and confidence signals you're leadership material. Stand tall, hold your head upright and make eye contact.

Source: Forbes

9 Ways To Keep Your Meetings Simple And Productive

Whenever a potential mission came up in the SEAL teams, we often had time to dig deep into the intelligence that supported it and develop a plan. Namely, we examined the significance of the individual we were going after, the environment in which he operated, and why removing him would prove valuable. In other situations, however, time was not on our side. Sometimes we needed to act quickly. Respond immediately. Drop whatever we were doing and head to the helicopters.

The less time we had to meet the less we could generate the level of granularity we preferred. In fact, there were numerous missions we conducted where we simply had no plan but to go out, stir the pot, and see what happened.

These plan-less missions were oftentimes the best ones because they were simple. As a team, we quickly assembled to discuss the mission’s objective, the desired end state, and to highlight the roles and responsibilities of each team member along a loose timeline. At any rate, those meetings were the most effective because they were clear, concise, and purposeful. In other words, they were simple–simple by design and simple in execution.

 

Both in business and in war, second chances are hard to come by (if existent at all), which is why maximizing the time in meetings is crucial to operating efficiently. Here are nine ways to keep your meetings simple–and coming out with a “win” at the end:

Stand up. Yes, stand on your feet the entire time and watch the sense of urgency amongst attendees slowly rise. It’s a natural inclination to hurry-up-and-speak when you know others are standing around waiting for you to finish because they’re tired. Say your peace and move to the next person.

If you don’t have a speaking role, don’t attend. The larger the meetings the greater the amount of coordination required because more disparate interests (read politics) are involved. To minimize the degree of tactical conversations that soak up everyone’s time, speak to the situation rather than to individuals’ tasks. There’s nothing worse than a strategic leader telling his or her subordinates how to perform their duties. Leave the tactics up to those “on the ground”–the sales people who know how to sell, the designers who know how to design, and those functional specialists who iterate their expertise daily.

Set the agenda. Similar to receiving mission orders, a meeting agenda identifies the purpose for what to do and why it’s important. Knowing what the mission is and what the desired end-state looks like allows you to work backwards and implement the decision points that guide dialogue along its course and serve as check-offs along the way.  Speaking of which…

Identify decision points. These are cutoff times or “no later than” dates by which demands and orders must be fulfilled to drive future operations. When trying to think of the most likely factors that influence decisions, keep it simple. Stick with the five W’s of who, what, when, where, why, and anyone necessitating further detail can request an offline conversation.

Identify winning. Make clear the expectations that should be realized by the end of the meeting so that attendees have a goal to aspire towards. Each participant should know why his or her attendance is important and to what part of the agenda they contribute.

Use a minimum sized font. For update meetings, restrict participants to using one slide only (if Powerpoint is your thing). Doing so forces presentations to be concise and highlight macro-level content rather than diving into the weeds about daily tactics. If you need more detail, then an alternative setting is probably better suited. Also, for sake of people in the back who already wear glasses, don’t make the font any smaller just so you can squeeze more content onto the slide. In fact, make it a rule to use only 14 point font or higher.

Take notes. For the same reason that sharing knowledge is power, reviewing that knowledge keeps you powerful. It keeps you informed about what the current context so you can be informed—and informative.

Offer details, but not specifics. Provide enough guidance for what the objectives are without being overly specific as to how to achieve them. Doing so only stifles creativity and implies an unspoken rule to conform. The amount of detail will also vary with each meeting according to the participants involved (i.e. experience levels, competence).

Meetings are oftentimes painful, but they don’t have to be. Everybody has work to do and objectives to carry out, so having a plan before entering the typical meeting mayhem only helps improve productivity for everyone involved.

Source: Jeff Boss [Forbes]

Tuesday, June 24, 2014

10 Essential SEO Terms You Should Know

New to SEO? Understand the lingo with these 10 fundamental SEO terms.

If you're new to SEO, you'll find that the terminology is a language all on its own. Improve your SEO vocabulary and knowledge with these 10 essential SEO terms.
Anchor text - Anchor text is the SEO industry's term for hyperlinked text, being that it is the anchor to the link. Anchor text is prevalent because SEO's found that by using keyword rich anchor text, it could help enhance rankings. While it is okay to optimize anchor text internally (as long as it's relevant and isn't excessive) optimizing anchor text for articles and press releases that will be distributed at larger scales could be considered a link scheme. Best practice is to keep anchor text natural in any articles or press-releases.
Title tag - A title tag, or page title is a tag in the .html denoted by <title>. The title tag represents the page's title and can be seen on the tabs in your browser or in the headline of a search result. Title tags help both the search engines and internet users identify what your pages are about. Best practice for title tags is to create unique, relevant  titles for each one of your pages.
title tag
Meta description - A meta description is another .html tag, but its purpose is to describe the page. While meta descriptions do not have any effect on rankings, they can help increase click-through rates since they do show up in the search results. Like title tags, it's important to have unique, relevant descriptions for each page and make sure to include a call-to-action!
meta description
301 redirect - When you delete pages or change URLs, they don't just dissipate into the digital universe. So when users try to search for a URL that no longer exists, they receive a 404 error, or 'Not Found' page. To avoid confusing users and to pass on any ranking authority from retired pages, it is best practice to use a 301 redirect. 301 redirects will redirect users and search engines from the old URL to another active page that you specify.
SERP - SERP stands for Search Engine Results Page. A SERP is what is returned to you after typing in a search query. In essence, it's a page of results after you search. SERP is a coined SEO term that you'll hear frequently.
search engine result page
Keyword - Keyword is another term that is used a lot in SEO. A keyword or keyword phrase is a word or set of words that exemplify the brand, its services, or products. Keywords are important because they help users and the search engines better identify what your webpages are about . Using relevant keywords in your title tags, headlines and throughout your content can help to give the search engines a better idea of what your page is about. Just be careful not to overuse keywords, or it can actually hurt your rankings.
Indexing - Indexing is the search engines' process for collecting and storing data across the web. The search engines are constantly scouring the web for updated and new pages to add to their massive databases of information. When the search engines do find new pages, they 'index' it, meaning they add a copy of it to their database, so that they can retrieve it during searches.  
Links - There are two types of links that you will hear SEO's talk about. Internal and external. Internal links are links that occur between pages inside of your website. For example, all links on the navigation bar of your website are internal links. External links are links coming or going from your website, either someone has linked to your website, or yours to theirs.
Both link structures are important, although links coming to your website are seen as more of an authority signal. Best practice for links is to have an organized and convenient internal link structure, so that both users and search engines can easily find your pages. A good rule of thumb to follow is that every page should be at most two clicks away from the homepage. For external links, it's important to create great content that users would want to link to. Any unnatural links or link schemes could end up in a penalty.
Rel="author" - Google's Authorship Markup, also known as rel="author" is a tag that is used to associate authors with their Google+ profiles. This helps to put a face behind your brand, can help increase click-through rates in the search engines, promote thought leadership and can be seen as a ranking signal to Google.  Rel="author" is a great tool for any author that creates content online and has many benefits.
Canonical URL - Canonical URLs are used in cases where there is duplicate content. Say you sell a product that comes in several different colors, and you have a page for each of those colors. The search engines wouldn't be sure which one to index since they're all the same, so by using a canonical link you are able to specify which page should take precedence in the search engines. While it is not a guarantee, it is best practice when you have multiple pages with very similar or identical content.
While that's just the tip of the iceberg when it comes to SEO, these terms give a general understanding of some of the fundamentals of SEO. Still have some unanswered questions? We'd be happy to clear them up. Contact us anytime and pick our brains!

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Source:Titan SEO

How To Nail An Interview, In 6 Simple Charts

You landed an interview. Congratulations! Now what?

Against all the odds, you’ve gotten an interview. A machine, an intern (or if you’re really lucky, your potential supervisor), read and did not immediately set your resume on fire or on the compost heap. The job is real and it looks like it pays actual money. The position is open and you’re both willing and able to do it. It’s all very shocking.

This freakish alignment of events means just one last hurdle stands between you and the job: the interview. Now what?

The Five Standard Ups
There are thousands of articles on interview techniques. Let me summarize them all for you rather tersely:

  • Tidy up: use some soap and deodorant, and try not have a hair out of place.
  • Dress up: wear something professional and inoffensive.
  • Read up: know the job and the company.
  • Show up: be present and attentive to your interviewer.
  • Follow up: send a thank-you note or further questions to reiterate your interest.

These are the five standard "ups" of interviewing, the super-obvious things we all have to do. To reference "Wheel of Fortune," these are the RSTLNE of the interview game. They are the bare minimum requirements to get through your appointment.

So what can you do to stand out from all the other clean, professional, qualified, capable, and committed applicants? Just one thing: be interesting. How to do that? Take each of the ordinary ups, and spin it.

Let yourself be little rough around the edges.

Perfection is for robots. Imperfection is human. Maybe you bite your nails. Maybe you have an interesting scar. Maybe you have a foreign-in-this-corner-of-the-world accent. Talk about what makes you, well, you--you’ll feel less tense and your interviewer will appreciate your authenticity (that’s corporate code for humanity).

Be a little unprofessional.

You know what is the least professional thing in the world? Emotion. For all the talk in the business realm about passion and dedication and grit, showing any of those emotions as anything more than a bullet point is frowned upon. So let some emotion out. Admit you care about something beyond your job description, or that you’re working for something bigger than your paycheck. Your interviewers have feelings, too (and if they don’t, you should not accept any job or piece of candy they offer you).

Read about anything other than the job.

The most awkward of all silences is the silence between sentences of an uncomfortable interview. Being able to change the subject, to interject an anecdote, or to break the silence with a bit of random information is a magnificent skill. Scan the headlines before your interview. Your ability to change subjects might just be the difference between an offer letter and perpetual HR silence.

Pay attention to the other people in the company.

Sure, you’re there to see someone specifically, but you need to observe and talk to others in the building while you’re there. Is anyone crying behind the dumpster? Are people laughing without fear of reprimand? Is the receptionist giving you a real or forced smile? You can learn a lot about a company by reading the body language of the people who work in it--then ask your interviewer about what you see. Your perceptiveness will be appreciated, especially when you comment on the positives.

Follow up, honestly, with yourself.

Now, the hardest question: Do you still want that job? Be honest. Be real. You may have impressed everyone you met and made a magnificent impression. You may get an offer, but is it still right for you? Are the people you met actually people you want to spend any more time with? Are you really ready to trade your time for what they are offering you? Sit with these questions before you send your thank you note. It might just be a "thanks, but no thanks," letter.

Source:FastCo

Friday, June 20, 2014

5 Ways to Make Sure You Know What the Heck Is Happening In Your Company

Speed and access matter, whether you're streaming on Netflix or conducting daily business in your office. Like many of you, I've watched the Net Neutrality debate with great interest. The idea of big players paying for special access ruffles my entrepreneurial feathers, to say the least, and it got me to thinking about the flow of information within my own company.

It really bothered me yesterday was when two separate employees needed information from me, but felt they needed to ask someone else to ask me, rather than ask me directly. That's inefficient communication -- and totally my fault.

Breaking Down Barriers

Do you have a lack of Information Neutrality right underneath your nose? How filtered is the information you receive, and how fast do you get it? And is that information only getting to you from certain people, eliminating what could be valuable diversity of perspectives?

Here are 5 strategies for making sure everyone gets what information they need so quick decisions can be made. Note to those of you who need 100 percent of the facts before making decisions: you'll never get it and often will miss opportunities while waiting for it. Get on with it!

1. Randomly attend department meetings.

You'll learn what's being prioritized, sure. But also watch interactions to see if people are speaking up and debating, or just agreeing with their supervisor. See whether managers are seeking input by asking questions, coaching, and by not making declarations.

2. Walk around asking questions.

Andy Grove, the CEO of Intel, wrote in High Output Management that "information-gathering is the basis of all other managerial work." We all know that it's essential to be seen, but your "Management by (Simply) Walking Around" isn't enough. Make your strolls valuable by asking two basic questions: What's working? What's not working? This will be the fastest way to acquire information before problems arise. But be wary that it might be incomplete, and keep asking questions from other sources before making conclusions.

3. Get regular reports.

We all get reports on sales, process, and variances, and they form benchmarks for recognizing trends and making decisions. Recognize that the preparer and even you have confirmation bias that might skew the report itself and your conclusions from it. Constantly test a report's validity.

4. Hold one-to-one meetings.

Regularly schedule time with your direct reports, and ensure that your direct reports are doing the same with theirs. Ask questions and learn what's getting in their way and how you can help. If you think you don't have time for monthly meetings, or don't need them because you bump into your staff often, you're missing the point. These are not operational meetings so much as they are meant to understand the feelings and thinking of your folks. These types of discussions rarely happen without setting aside uninterrupted time.

5. Keep your organization flat.

Hierarchies are anathema to streamlined information. By the time information reaches you it might be too late. Make sure people are comfortable going straight to the top.

Source: Inc

10 Reasons to Smile Right Now

It is known that Laughter is the best medicine however a smile on the other hand, soothes the soul, and oozes infectious radiance.

There are so many reasons why we should all be smiling everyday and even if you are having a bad day, we hope that some of the below points will help you want to brighten your own and someone else’s days with a smile :)

 

1. Mood Elevation

Any minute that you are feeling down, smiling is the easiest way to elevate your mood. It tricks your brain, body and soul that you are in  good spirits, and adjusts to accommodate the new feeling. As a result, your body is flooded with happy hormones and you end up happy, for real.

2. Immune System

Concrete studies have shown that constant smiling increases the blood circulation in the body, lowers heart rate, and steadies breathing, ultimately elevating your immunity levels.

3. Pain Reduction

Endorphins are the primary happy hormones in your body and are released when you smile. Additionally, they act as natural painkillers, flooding the body and soothing whether it hurts.

4. Natural High

Serotonin on the other hand is a mood enhancer, something like a natural drug.Serotonin, along with Endorphins are also released when you smile :) This means that every time you smile, you are on a natural high.

5. Look Young

Facial muscles, just like other bodily muscles, require frequent exercise to keep in tiptop shape. The easiest way to get to this is through smiling. Some people are afraid of the laugh lines, on the lip and eye corners. That is actually a sign of improved skin elasticity and suppleness.

6. Lower Blood Pressure

The release of endorphins when you smile also helps to lower blood pressure. A very easy way is to monitor the pressure level just before and after. You will be shocked at the results. This means that smiling often, will ensure continuous good health.

7. Spread the Radiance

There is no emotion as infectious as a smile. Strangers will naturally grin back at you when you do. They won’t know what made you happy, but are gratified to share in your contentment. As you walk down the street, keep smiling. You will never know whose day you will make. A person may be upset, feeling neglected and heartbroken. A smile will help to give them hope.

8. Subtle Connections

There are various ways to initiate connection with a person. You can call them out, poke them, or simply make eye connection and smile. The latter will catch someone’s attention, and is far more polite. Whether it’s a stranger in a crowd, a waitress or just a friend across the room, it will surely get their attention.

9. Create Memories

A simple smile can instantly brighten ones day and not only do 1st impressions count but all impressions create memories. I don’t know about you, but when I look back on some of my favourite memories they are the times when I am smiling and happy.

10. Moving Forward

Aside from hard work, you can also smile your way to success. Nobody wants to promote a grumpy soul. The colleagues that are always smiling at the workplace are easily noticeable. Reliable studies have shown that jolly people are naturally perceived to be intelligent, friendly and great to work with.

Source: quotensmiles

Monday, June 16, 2014

5 Reasons Why Success Has Almost Nothing to Do With Skill

Being skilled does not guarantee success.

Sure, highly successful people have various skills that some of us don't. But they also possess perseverance and passion. Success is not just about being a visionary or being technically proficient in a certain area. It's about digging deep and having the drive to push forward. It's about having an unwavering attitude that failure is not an option.

As an entrepreneur, I can assure you that whatever "success" I have experienced did not come from the execution of a grand vision or being an expert in some particular area. So far, it's been about learning as much as I possibly can, working hard, managing stress, overcoming obstacles and failures, and hiring people much smarter than me.

In my experience, success has more to do with drive than skill. Here's why.

1. Skill doesn't guarantee outcome.

The world is full of highly skilled individuals who have done very little. I know amazing artists who have never sold a single piece of work. And just because someone is a fantastic chef doesn't mean he or she will have success in the restaurant business. During SEAL training, our class of 250 guys included world-class athletes, Ivy League scholars, and average Joes. It didn't matter. The intensity of training completely levels the playing field. Only 23 of us graduated.

When running a business, building a startup, or leading a team, the skills you need to fulfill your day-to-day responsibilities take you only so far. You need drive and discipline to do the rest.

2. Skill doesn't create opportunities.

Opportunities aren't gifts; they are created. By you. I hear people complain all the time that other people have had better opportunities or that they have just been unlucky. What I hear are excuses.

In business, opportunities and luck are a result of hard work. Plain and simple. When running our first real estate marketing business, my partner and I saw the opportunity to diversify away from such a cyclical industry and take the digital marketing skills we learned to start our agency. And thank goodness we did. That was right before the economy crashed, along with the housing market. By identifying and seizing an opportunity, we were able to become an Inc. 500 company for the past two years in a row and add considerable value for our shareholders. Had we not created new opportunities, we would have been in a world of hurt.

3. Skill doesn't limit failure.

The path to success is paved with failure. You will fail time and again, but if you look at those experiences as learning opportunities, you will start to fail less as you mature.

You could argue that my first business ultimately failed. But that failure is also a direct result of a conscious decision to apply ourselves to a more scalable opportunity. Whenever we have a bad quarter, it drives us only to work harder. Even if you're highly skilled, if you don't take risks outside of your comfort zone, you may never find success.

4. Skill doesn't remove obstacles.

It doesn't matter how proficient you are at your trade. Obstacles are inevitable. New roadblocks will arise daily. It's about how you negotiate these obstructions and proactively adapt your plan. I talk a lot about planning versus preparation. So I will say it again: Preparation is far more important. Planning doesn't ensure that obstacles won't arise. But preparation allows you the ability to be ready when they do.

5. Skill doesn't create intuition.

Some might call it street smarts. Harry S. Truman once said, "The 'C' students run the world." Thank the Lord! There is hope for me still. Book smarts take you to one level and can create certain opportunities, but they don't take you all the way. Sometimes intuition and going with your gut on even critical decisions are what's necessary. Doing so creates forward motion and eliminates analysis paralysis.

Be as skilled as you possibly can be at whatever it is you are passionate about. Never assume you know everything. Always be training. But also understand that hard work, perseverance, creating new opportunities, and being unaccepting of failure is what will lead to success.

Source: Inc.com