Sunday, July 8, 2012

Five Ways To Position Yourself As An Expert when you are a Trainer or Coach

It’s vitally important to specialize rather than generalize when it comes to positioning yourself as an expert trainer or coach. In doing so, you become known for one thing and people will go to you for that particular expertise.

So here’s five ways that you can position yourself as an expert:

1. Networking – attending events and talking with others. Or getting others talking about you even when you’re not there.

2. Public speaking or talks – offer to talk to groups in your area on a subject that you know well and that will be of benefit to them.

3. Articles – writing and submitting interesting articles and adding to a blog or other peoples blogs.

4. Write – a book. Many people use a book as a calling card as it’s a great way of sharing your expertise and gaining huge credibility.

5. Joint ventures – are a great way to get connected to others already where you want to be. Setting up a joint venture can be a way of elevating yourself quickly onto a much greater stage.

There are many other ways to establish yourself as an expert but using the above five will take you a long way. The most important thing is that you make sure that your aim is to become a specialist in your particular field.

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